By: Kat Hall
The vast majority of technology, media and telecom (TMT) companies want to monetise customer data, but are concerned about regulations such as Europe’s GDPR, according to research from law firm Simmons & Simmons.
The outfit surveyed 350 global business leaders in the TMT sector to understand their approach to data commercialisation. It found that 78 per cent of companies have some form of data commercialisation in place but only 20 per cent have an overarching plan for its use.