By Guy Wieynk
Covid-19 has radically changed many things – one of them being the conversation around 5G. 5G conspiracy theories continue to run wild with 5G masts set alight, the flames fanned by wider Covid-19 anxiety. While we know it’s all fundamentally untrue, left unchecked this misinformation could do long-term damage to the industry. So how are we responding? Are we prepared to admit that we might not have got our messaging right? What are we doing apart from rolling our eyes and tutting? As the generation of marketers tasked with establishing this technology we need to act fast and that means acting now.