Rocked to the core: Mining giants confront an ancient, incalculable risk

By Nick Toscano and Charlotte Grieve

Like many mining executives, Jean-Sebastien Jacques has been trying to “change the barbecue conversation”. Eager to promote mining’s contribution to human progress and prosperity, yet knowing full well that perceptions of greed and environmental damage loom large in the public’s mind, sometimes this can seem like a losing fight.

“I hate to tell you,” the Rio Tinto chief once said. “Our industry is one of the least-trusted on the planet.”

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