It’s never been easier to find information. Technological advancements have allowed us to quickly dig deep into just about everything we’re interested in, and advances in artificial intelligence and machine language have made information even faster. Yet with all this information available to us, we still can’t answer the most fundamental question of what is actually inside of the food we eat.
Data is available for virtually anything we tune our senses to. Apps tell us the names of the songs we can’t get out of our heads, show us the names of the constellations overhead and recognize millions of products just by barcode. Consumers have multitudes of information to help them make the best, most personal choice.