These Tech Startups Want to Sell You Their Life Insurance

By Leslie Scism and Alexandra Bruell

Technology startups are ready to challenge traditional life insurers head on.

Bestow Inc. and Dayforward Inc. are making the leap to become life-insurance carriers, a move away from a model where startups only sell traditional insurers’ policies.

The companies are banking on their versions of online technology for sizing up the risk of insurance…

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