Will Canadian Cannabis Drinks Finally Get Their Moment With Bevcanna?

By Amanda Siebert

When Canada finally introduced the regulations that would allow edible and drinkable cannabis products in 2019, the industry was abuzz with excitement. A year after legalization, it seemed consumers would finally have access to infused snacks and beverages comparable to products found in legal states south of the border.

The hype attracted major players like Anheuser-Busch, which partnered with Tilray, Molson Coors, which teamed up with Hexo Corp., and Constellation Brands, which joined forces with Canopy Growth. In the U.S., cannabis drinks are considered the fastest-growing segment and licensed producers rushed to be first to market in hopes that the trend would follow in Canada.

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