Today’s consumers expect more from brands than ever before. In fact, a survey by my full-service digital consultancy found that 61% of consumers believe online brand experiences are more important than in-person. Further, more than a third said they switched to a new brand because of the innovative way they used technology to respond to the Covid-19 pandemic. A study by McKinsey & Co. also showed that consumers desire more tech-driven experiences with brands.
A strong digital consumer experience has become one of the most important differentiators for any business, not to mention a major factor in long-term growth and improving customer lifetime value.
The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not the tool itself – that guides history.
This applies to high-tech inventions as well. Retailers thought digital shopping would forever alter consumer behavior, but actually, it’s the implicit capabilities behind e-commerce that are feeding more widespread, and potentially daunting, change.
Switzerland said on Wednesday it will ease the import of medical technology products from the European Union in an effort to avoid shortages of essential supplies during a treaty row.
An accord with Switzerland’s biggest trading partner on mutual recognition of industrial standards that helps such products flow across borders is set to expire on May 26 and talks to extend it have run aground.
IN LESS THAN 10 years, one in five Americans will be over 65 years old. As our parents and grandparents age, we grow one day closer to losing the opportunity to learn their life stories. The good news is that with the various recording options available, you don’t have to be an award-winning filmmaker or videographer to preserve your loved one’s history.
Throughout our Midwest childhood, my siblings and I wanted to learn more about our relatives who perished in the atrocities of World War II. We were eager to discover details about our dad’s life during the war, but at the same time, none of us wanted to upset him by conjuring painful memories. Also, my mom was adamant that we not bring up the subject.
With global digitalisation having sped up over the last year, it’s no surprise that more companies are going digital – not only in terms of the way they work internally, but also regarding more startups and corporates working on digital products and services. Sectors like edtech, medtech, e-commerce, gaming and others are on an upward trajectory, with more tech-driven positions being created than ever before.
TJF – Tech Jobs Fair, founded by Ashok Dudhat, is a platform to empower brands and companies by matching them with the talents they are looking for. It has a strong emphasis on IT and Digital domains and its mission is to provide companies with an opportunity to enhance their brand equity, recall and recognition by providing cost-effective hiring and branding solutions. TJF held its first edition in 2017 in Berlin, and in 2019 made its mark in three other commercial hubs in Europe: Vienna, Zurich and Lisbon. TJF operates with a core team in Berlin as well as with event-based local professionals in the various cities pertaining to the job fairs.
Cyber security is the top concern of business leaders, and the area where leaders feel their knowledge is most lacking, according to research conducted by events and technology company GDS Group.
According to senior leaders at the 300 global companies polled on behalf of Meet the Boss, an online roundtable platform and subsidiary brand of GDS Group, cyber security remains their top priority. The research also reveals that AI and automation are the least important topics for IT leaders right now, despite the subject being classified by board-level respondents as a ‘very high priority’.
In its inaugural Business Technology Barometer survey, GDS anonymously polled over 300 Meet the Boss event delegates at VP and director level or above from major global organisations, of which 150 were IT leaders specifically. The research was independently conducted and analysed by Boost Evaluation Limited.
The Nasdaq 100 Index has taken a nasty dip in recent weeks but some tech stocks are rallying — just not the ones that have ridden on the waves of investor euphoria in recent years.
Older technology companies peddling legacy products have rallied in the past two weeks as rising bond yields and an improving economy have prompted investors to sell shares of faster-growing companies like Salesforce.com and buy more profitable ones like HP Inc.
Down for a sixth-straight day on Tuesday, the S&P 500 is extending its longest losing streak since the market crash in February as technology stocks continue to plunge amid rising bond yields–a bearish indicator for investors worried the stock market’s booming rally could come to an end.
Trends in tech change quickly, and it can be difficult to pinpoint what will fade out in a few months and what will become a game-changer for businesses or consumers. However, the unique circumstances of 2020—which saw businesses, schools, shopping and other activities move largely online—resulted in the emergence and accelerated adoption of several tech tools and systems.
But which of these 2020 tech trends are destined to stick around and perhaps be refined in 2021? Below, 13 industry leaders from Forbes Technology Council share their predictions for the technologies that will continue to dominate in the months to come.