MILLENNIALS INVESTORS

Millennials are changing the investment market — and quickly. Over the years, there have been major shifts in wages, job markets and the way we do business, and traditional investment is no exception. As technology and ideology put a spin on how we look into our financials, where this generation is putting its hard-earned money is looking quite different.

Today, there are many more investment opportunities beyond traditional offerings. Millennials are taking advantage of new alternative investments, focusing on social and environmentally charged causes, and technology. In fact, a 2017 Morgan Stanley survey found that millennials are twice as likely as other investors to put their money into social or environmental investments. As these investments are ongoing and won’t be going away anytime soon, this growing trend looks to strengthen our society while focusing on the greater good of the future.

A Look At Growing Fields

For millennials, it’s not enough to build up a personal fund — this generation is focused on making a better tomorrow. A Fidelity Charitable study supports that finding, showing that 77% of affluent millennials have put money into an impact investment, defined as one that offers social or environmental benefits but still generates a return. They are taking action by investing in companies that support their ideals. These new fields of investment focus on companies that have a positive effect on the environment, society and technological growth.

A 2017 survey found that 95% of affluent millennial investors said they preferred to make investments that had a positive effect on the environment. Investments in this area include those in smart-energy technologies and clean tech companies like Tesla, as well as institutions that focus on solar and other clean forms of energy.

In addition to cleaning up the environment, millennial investors focus on companies that support social issues, as well. These include those focused on gender diversity, local initiatives and quality character. Companies engaged in local support and affordable housing are also considered relatable causes — especially with the rise of the housing market and stagnant wages.